Editor’s Note: NextBillion is partnering with ViewChange to share stories of enterpreneurship in the developing world. This video, directed by Amanda Martinez, was among the many films featured in the ViewChange Online Film Contest.
U.S. cotton subsidies have had a huge impact on world prices for cotton in Africa, particularly Mali. This has led to a decline in cotton farming for a country that is dependent on money from cotton sales for growing food and providing social services like schools and housing. This is the story of how African fashion entrepreneurs could bring new life to Mali’s dying cotton production. Mali is one of the largest countries in Africa and also one of the poorest countries in the World. Half the population lives below the international poverty line and a third of the population depend on cotton to survive.
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