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NextThought Monday: When Mass Marketing Meets Global Health, the Case of Lifebuoy Soap
While the UN continues to fall well short of its Millennium Development Goals and aid agencies pour ever-more money into hygiene aid programs, Lifebuoy is taking a very different approach. The Unilever brand recently launched an effort to globalize its hand washing campaign, marketing its way towards the one billion benchmark.
- Categories
- Health Care
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Voices From the Skoll World Forum Opening Plenary
The opening plenary at the Skoll World Forum had numerous themes and Twitter-perfect quotes, but to me one of the most important threads that ran through the evening was the importance of giving individuals a voice to help themselves out of conflict, abject poverty, and the effects of natural disaster.
- Categories
- Social Enterprise
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Big Corporations Try to Tap a Market They Have Ignored
The world’s biggest corporations are scrambling to tap a market they have largely ignored for decades - the world’s four billion poor people. From South Africa to Brazil, companies like Danone and Unilever sell individual packets of yogurt and soap in rural villages and urban open-air markets. In the telecommunications sector, the biggest growth area is among the poor, who are snapping up cellphones. Some 60 percent of the world’s population exists on less than ...
- Categories
- Investing
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