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NexThought Monday – The Real 4Ps of Inclusive Business: Perseverance, pilots, partnerships and passion
We started last September – looking across the entire portfolio of businesses supported by the Business Innovation Facility since 2010. The more we looked, the stronger the common themes appeared. Most companies ended up innovating more than they expected, and in more parts of the value chain.
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- Education
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Brics countries must climb the value chain to be big brands
Two concepts — Bric, an economic and investment concept, and bottom of the pyramid (BoP), a business philosophy concept — changed the relation between rich and poor countries, the structure of organisations, and delivery of products and services in the last decade. One would not have been successful without the other.
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(With Video) Maximizing the Micro Approach to BoP: A new book explores bottom-up solutions
Madhu Viswanathan believes “bottom up” methods are too often neglected when thinking about BoP business development. Viswanathan, a business professor at the University of Illinois, Urbana-Champaign, hopes to shift that imbalance in a new e-book, Subsistence Marketplaces.
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- Uncategorized
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NextThought Monday: Three Assumptions You Should Avoid When Working with the BoP
My goal in Villa El Salvador — an urban, residential district on the outskirts of a desert area in Lima —was to supervise a focus group with inhabitants of this neighborhood that will be part of a broader study that IDB’s Opportunities for the Majority is developing as part of its 2014 knowledge production strategy. Many of participants in the focus group surprised me with some of their answers, as they went against many of my rooted preconceptions.
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- Finance, Technology
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NexThought Monday – Announcing the Most Influential Posts of 2013
We asked for your vote, and NextBillion readers cast more than 16,000 in our contest to pick the Most Influential Post of the year. Here are your winners for 2013.
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- Uncategorized
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Best of 2013: Product Development for the Poor: A crash course in human-centered design
Nearly 95 percent of new product launches fail every year. That’s 95 percent of the ideas that were considered pretty good by smart marketing executives in boardrooms who make decisions about what products to launch. These product ideas withstood hundreds of hours of focus group testing and strategic planning sessions, and they represent millions of failed investment dollars. So what’s wrong?
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- Uncategorized
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8 Defining Milestones in India’s Social Enterprise Landscape
As India celebrates its 67th year of freedom on Thursday (Aug. 15), it seems poignant to pause and reflect on eight milestones that have played an important role in shaping India’s social enterprise landscape and the lessons they teach us.
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- Energy, Social Enterprise
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The Best of 2013: Do the 4 P’s of Marketing work for BoP Businesses?: Solutions, Access, Value, Education (SAVE) might be a better guide
The famous 4 P’s of the marketing mix (product, price, promotion and place) has been a little limiting for businesses looking to sell to the BoP, as it puts more emphasis on product strategies than on the current trend of "selling solutions." Instead a Solutions, Access, Value, Education (SAVE) model might have a bigger impact.
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- Uncategorized
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