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Viewpoint: Stop Marketing, Start Elevating
The next five years will throw a lot of cold water on marketers, waking them up to a burning challenge. At the heart of it is a global tech-fuelled surge of power from brands to people, and today it is sweeping through a younger, assertive hooked-up India.
- Categories
- Technology
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Global Insurers, Brokers Establish Micro Insurance Consortium
A group of global insurance companies and brokers took advantage of the World Economic Forum meeting in Davos to announce that they have established a micro insurance consortium and micro insurance venture incubator (MVI).
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- Impact Assessment
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Viewpoint: After Some Teething Troubles, Frugal Innovation Is On the Rise
Victor Hugo once said that “nothing can stop an idea whose time has come”. He failed to add that a lousy product launch can delay it. In the first decade of this century it seemed that frugal innovation’s time had indeed arrived: to meet surging demand from new consumers in emerging economies, innovative firms in those countries were stripping products of their fripperies and cutting their cost drastically. The new world had at last produced a big, new management idea.
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- Uncategorized
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Schneider Electric Introduces Innovative Solar Street Lights
Schneider Electric has announced the introduction of a new range of innovative energy efficient maintenance-free Solar Streetlights popularly known as Villaya.
- Categories
- Energy
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Villgro Launches Rs 20-Crore Incubation Fund
Impact investment firm Villgro has announced a Rs 20-crore fund targeted at incubating education startups.
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- Education
- Region
- South Asia
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NexThought Monday – Five Reasons Why BoP Impact Assessments are Good for Business: Companies overlook risks and miss opportunities when they don’t assess human rights impacts
Irit Tamir and Mara Bolis of Oxfam America’s Private Sector Department offer a counterpoint to the argument that impact assessments, while helpful for nonprofits, often inhibit progress in businesses hoping to sell products and services to low-income people.
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- Impact Assessment
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Interview: Why India Is At the Hawk Eyes of All Investors, Explains Eric Savage
Eric Savage is a Duke and Harvard-educated American investment banker who chose to leave a high-flying career with Citigroup in Hong Kong to come to Bengaluru in 2008. Here he launched Unitus Capital, a firm that specializes in helping social enterprises to raise funds. Social enterprises apply market approaches to address societal challenges.
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- Uncategorized
- Region
- South Asia
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Teaching the Poor to be Better Customers: Marketplace literacy is the missing piece in the poverty fight
The knowledge gap results in lost wages and limited opportunity for poor people to lift themselves out of poverty. The answer, argues Business Professor Madhu Viswanathan, is marketplace literacy efforts that help the poor evaluate opportunity costs (money, time and effort) of buying a product or service. He reflects on the Marketplace Literacy Project, which he founded more than 10 years ago.
- Categories
- Uncategorized
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