Motorola at the BOP

Emerging Demand

Motorola wins contract to provide ?ultra-low-cost? phones in emerging markets where millions of would-be wireless customers await

I found this Red Herring article really interesting. It is clearly a BOP strategy for them to be selling sub-$40 handsets in emerging markets. This finally puts connectivity in the reach of many people.

The Best of NextBillion in Your Inbox Each Week!
Subscribe to NB Notes for news, jobs & on-the-ground insights from the world of emerging markets business.
No Thanks
Thank you for signing up to receive the NextBillion Notes newsletter.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.
×
×