The Inter-American Development Bank’s Multilateral Investment Fund (MIF) has just launched a web site dedicated to base of the pyramid strategies. Curious? Check out the site:
This is not about providing the same, existing products and services that have been developed for the top of the economic pyramid and simply marketed to the poor, but rather a new business approach that seeks to develop new products or services adapted to the needs of the BOP at an affordable price.
To undertake this initiative, MIF could partner with business associations, corporations, specialized NGOs, public sector agencies and universities that are involved in Base of the Pyramid and who have a proven track record of experience in this area.
(Disclaimer: WRI has partnered with the IADB and the MIF in the past to organize BOP conferences in Brazil and Mexico, and we are currently working with them to research the size and scope of the BOP in Latin America)
Thanks, Luiz!
