NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Dr Andreana Drencheva is a Senior Lecturer (Associate Professor) in Entrepreneurship at King’s College London. Her research focuses on how individuals navigate the tensions between profit and purpose, while maintaining their wellbeing and sense of meaning. Her passion is working with social entrepreneurship support organisations to co-create services and toolkits that help (aspiring) social entrepreneurs to develop their ventures, while maintaining their wellbeing. Her research has appeared in leading academic journals, such as Business & Society, Entrepreneurship Theory and Practice, Journal of Business Ethics, Journal of Business Venturing, Journal of Small Business Management, and Journal of Social Entrepreneurship, and featured in BBC Radio, The Conversation, The Pioneers Post, The Alpine Review, Sustainable Brands, The Happy Startup School, Leaders Now, and Society Matters.