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An Overlooked Path to Health Impact: Four Tools to Increase Consumption Frequency for Beneficial Consumer Goods
Fast-moving consumer goods like fortified food products can improve nutrition in low- and middle-income countries. But as Lucie Klarsfeld McGrath and Louise Berthault at Hystra point out, they can only deliver health impact if they are consumed every day or every other day. They explore how increasing the consumption frequency of these products can boost their nutritional and health impact and drive companies' sales growth, and share four tools that can motivate consistent and frequent consumption patterns among low-income consumers.
- Categories
- Health Care, Social Enterprise
