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Debunking Myths on the Impact and Income of Women Sales Forces: New Data Reveals Ways to Maximize Their Potential
The use of female sales agents to sell health-related products is sometimes seen as a panacea that can boost both healthcare access and women’s income empowerment. But little research has been done to prove or disprove these beliefs. Lucie Klarsfeld McGrath and Louise Berthault at Hystra discuss a new report analyzing data from 21 organizations that rely principally on women direct sales forces to sell health-related products. Their analysis sheds light on the role and impact that women sales forces can have, and suggests ways to maximize their impact.
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