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Developing Social Entrepreneurs into Sales Leaders: Effective Practices to Adopt – And Common Mistakes to Avoid
Succeeding in social business requires entrepreneurs to exert strong executive leadership in multiple business functions. As Scott A. Roy at Whitten & Roy Partnership argues, one such area is sales, which is often a weak point for social entrepreneurs, even though it's the revenue generator for their companies. He shares some essential sales development practices – and common mistakes – that social entrepreneurs in emerging markets need to understand to optimize their own sales efforts and maximize their business success.
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- Social Enterprise
