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Three Common Mistakes Startups Make When Running Lean Experiments – And How To Avoid Them
Reaching product-market fit is critical to growing a startup, but the process can be chaotic, as founders must solve multiple problems at once. But while planning and strategizing can address some of these issues, Akansha Kasera and Malika Anand at Catalyst Fund argue that the most robust solutions come from experiments and iterations. They explore the lean experimentation approach used by Catalyst Fund's portfolio companies, share a free product-market fit toolkit that can guide experiment design — and highlight three mistakes to avoid during this crucial process.
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- Finance, Impact Assessment
