-
Research that Embraces the Messiness of Real Life: How an Innovative, Tech-Enabled Survey Method is Revealing the True Feelings of the Bottom Billion
Of any population in the world, the poor are the least likely to feel free to speak their minds, which makes it difficult to use surveys to understand and meet their unique needs. Daryl Collins, and Carolina de Miranda and Laura Morínigo of Fundación Capital, explore how tech-enabled research methods can provide a solution to this dilemma. They share how a unique, WhatsApp-based survey approach has helped Fundación Capital understand the nuanced meaning behind the responses of women who participated in a gender norms-focused messaging campaign in Paraguay.
- Categories
- Impact Assessment, Technology
