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Launching India’s Microinsurance Revolution: How the Sector Can Build Upon Growing Customer Awareness Due to COVID-19
Since the start of COVID-19, customers in low- and middle-income countries like India have had an increased understanding of the value of insurance. But as Moin Qazi explains, typical insurance schemes are often unsuited for the unique needs of this population. He explores how microinsurance can better address these needs, and how providers and policymakers can capitalize on low-income customers' growing awareness of insurance's benefits – while navigating the business challenges of serving these communities.
- Categories
- Coronavirus, Health Care
