-
Winning the Low-Income Market: Assessing the State of Product Development in the Nigerian Financial Service Industry
Nigeria's financial inclusion goals have gone unmet, and the COVID-19 pandemic has slowed progress even further. Olayinka David-West and Ibukun Taiwo of the Sustainable and Inclusive Digital Financial Services initiative of the Lagos Business School share the results of their 2020 study on the state of the Nigerian market, exploring the product development practices of the country's financial service providers – and how they could be improved.
- Categories
- Finance
