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When ‘Hibernation’ Is Not an Option: How a Small Business in India Fought to Stay Alive During the Pandemic
Soon after the COVID-19 lockdown started, Lal10 – a social enterprise that connects India’s indigenous artisans to formal markets – faced cratering demand for its standard products, like saris and other textiles. As Sachi Shenoy at Upaya Social Ventures explains, in order to survive, the company essentially had to start over. She explores how Lal10 managed to quickly pivot to meet the intense demand for personal protective equipment, while continuing to connect its artisans to dignified work – and building a more efficient company in the process.
- Categories
- Coronavirus, Social Enterprise
