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Doing Good by Doing Business: How B1G1’s Innovative Giving Model Is Mobilizing Small and Medium-Sized Enterprises to Make a Social Impact
B1G1 (Buy1Give1) is a global business giving initiative that makes it easy for enterprises – particularly small and medium-sized enterprises (SMEs) – to support charitable causes around the world. NextBillion spoke with founder and CEO Masami Sato to discuss how B1G1 developed its innovative model, how its approach differs from the model popularized by companies like TOMS Shoes, and why it’s important to mobilize the power of SMEs to build upon the impact of traditional charitable giving.
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- Social Enterprise
