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An Unlevel Playing Field: Why Small Businesses Face Disadvantages in Digital Commerce – and How Inclusive Tech Innovations Could Help
One reason COVID-19 has been so damaging to global micro and small enterprises (MSEs) is that consumers have shifted towards purchasing online – a change that has mainly benefited large corporations. According to Malika Anand at BFA's Catalyst Fund, making digital commerce more inclusive could help these businesses survive and grow in the long term. She shares research from Ghana that highlights several promising opportunities for digital commerce innovations that can benefit informal MSEs.
- Categories
- Coronavirus, Finance, Technology, Transportation
