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Missed Calls = Missed Opportunities: How Starlogik is Converting a Mobile Billing Loophole into an Inclusive Innovation
The mobile telephony industry has done a remarkable job reaching poorer people in developing countries. But as Ignacio Mas at the Digital Frontiers Institute points out, this success has been shaped by customer ingenuity too – for instance, through the common practice of reallocating call charges by requesting call-backs via missed calls. He explores how Starlogik has formalized this billing loophole to create a mutually beneficial new feature.
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