-
Innovating for Sustainable Data Collection: Generating ‘Gold Standard’ Survey Data – For 75% Less Cost
Traditional face-to-face surveys are regarded as the gold standard in financial inclusion. But sending surveyors out into excluded communities is expensive, and long surveys can result in cognitive fatigue and lower data quality. Grant Robertson at insight2impact (i2i) discusses a more sustainable approach i2i has developed, which uses a mixed-mode data collection strategy and statistical techniques to generate data of equivalent quality, for far less expense.
- Categories
- Finance
