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Shedding Light on Women in Solar: How – And Why – Off-Grid Solar Companies Should Hire More Female Sales Agents
Off-grid solar companies need large sales forces to reach last-mile consumers. But though they often struggle to build these sales forces, and though there's a large pool of female candidates to choose from, only 35% of their salespeople are women. Scott A. Roy at Whitten & Roy Partnership discusses the false assumptions that keep solar companies from hiring women, and explores the reasons why female sales agents are actually better all-around performers than men.
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