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How Do Consumers React to Psychometric-Based Credit Scoring?
Nearly 50 million Americans and literally billions more around the world have limited access to affordable credit – primarily due to a lack of credit histories. What's worse, many of these underbanked individuals are actually in decent financial standing – they simply do not have sufficiently mature credit scores. Psychometric (ie: personality-based) credit scores can address this issue – but how do customers feel about it? Saul Fine at Innovative Assessments shares results from recent surveys that aim to answer that question.
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