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A New Battleground: Why Health Care Companies in Low and Middle-Income Countries Will Challenge Today’s Market Leaders
There's no question that today’s low- and middle-income countries will be a major part of health care businesses' portfolios. The only question, writes Paul Clyde, president of the William Davidson Institute, is which businesses will succeed at serving these customers. With local firms in these growing markets already competing for low-income customers, Clyde argues that multinationals will need to invest, sometimes weathering losses, to stay competitive.
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