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Avoiding Impact Washing, Hero Worship and Other Ethical Marketing Pitfalls: A Q&A with Justin Belleme
How should impact-focused businesses market what they do – without succumbing to pitfalls such as impact washing or hero worship? We posed that question to Justin Belleme, the director of strategy at JB Media Group. As one of the few marketing agencies with a B Corp certification, JB Media works with multiple impact-focused businesses and organizations, including the SOCAP conference. In this Q&A, Belleme explores how well-intentioned impact entrepreneurs and their communications teams can keep their marketing in line with their missions.
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