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The Development Tool Nobody’s Using: Why it’s Time for the Women’s Empowerment Sector to Leverage Media and Advertising
In women’s economic empowerment circles, there’s no shortage of initiatives involving corporate partnerships with NGOs - often focused on agriculture or garment supply chains. But as Mara Bolis at Oxfam points out, this focus has led the sector to overlook other potential areas of impact – including media and advertising. Sharing some compelling examples, she argues that media could have as much – or even more – influence in shaping women’s economic opportunities as changes to global value chains.
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