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Storytelling as a Strategy: What Entrepreneurs Can Gain from Crafting a Compelling Narrative
As Steven Spielberg once said, cinema’s power of persuasion is shown by getting “everybody to clap at the same time.” Likewise, successful entrepreneurs must also tell stories with persuasion and purpose, says Ami Dalal at FINCA Ventures. She explores how effective storytelling can help an enterprise build its brand and attract investors, customers and talent, and shares two essential approaches to help early-stage companies craft compelling narratives.
- Categories
- Energy, Investing, Social Enterprise, WASH
