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Designing for Social Good, Not ‘Feel Good’
Designing products for multinational corporations and their affluent target markets is very different from designing products for low-income, rural consumers. Jordan Westerberg, industrial designer with social venture development firm Factor[e], has worked in both of these worlds. He discusses a recent project that redesigned a solar conduction dryer for Indian farmers, and cautions against being drawn to simplistic, feel-good products when designing for social impact.
- Categories
- Agriculture, Social Enterprise, Technology
