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MSMEs Are the Backbone of Developing Economies: New Research Shows How Digital Platforms Can Boost Their Impact
To keep pace with the growing youth population, 600 million new jobs must be created globally over the next 15 years. Micro, small and medium-sized enterprises (MSMEs) will be key to that effort, say Alina Kaiser at Caribou Digital and Annabel Schiff at the Mastercard Foundation’s FiDA Partnership. They explore how digital platforms can boost MSMEs in emerging markets, based on learnings from 27 micro-entrepreneurs in Kenya.
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