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Are Rural Customers Ready to Consume More Energy at the Right Price? New Mini-Grid Research Offers Intriguing Results
Setting appropriate pricing is crucial to any business, but it's especially challenging for mini-grid developers serving rural customers in emerging countries. If the price is too high, customers can’t afford to buy enough power. If it's too low, mini-grids risk their commercial viability. Authors at CrossBoundary discuss a new report exploring the impact of massive price reductions on energy consumption and mini-grid revenues. The results are striking, and potentially significant for both providers and their customers.
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