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The Power of Messaging: How WhatsApp is Becoming a Not-So-Secret Weapon Among Small Enterprises in Emerging Markets
Doing business in emerging markets requires significant and often remote communication – from managing inventory to keeping track of transactions and employees in the field. But though donor-funded digitization efforts often focus on building payments use cases, some of the most needed advancements are happening via existing communications channels like WhatsApp, says Strategic Impact Advisors VP Hamilton McNutt. He explores the innovative ways companies are using WhatsApp – and how messaging apps could better serve their needs.
- Categories
- Technology, Telecommunications
