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Why Health Benefits Could Drive Customer Value for Solar Lighting and Clean Cookstoves
Solar lighting and improved cookstoves have multiple benefits. But according to a new FINCA International survey of end-users in Uganda, the benefits customers value most involve the products' perceived contributions to a cleaner, healthier household. Scott Graham and Anahit Tevosyan at FINCA explore how highlighting these benefits can help product manufacturers and distributors – and the donors and investors who support them – to strengthen the uptake and usage of off-grid products.
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- Energy, Environment