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Three Ways Inclusive Businesses Can Become More Customer-Centric
In any successful business, the customer always comes first. However, impact-focused enterprises often paint customers at the base of the pyramid with wide brush strokes, overlooking nuances in culture, location and literacy. Christian Jahn, Executive Director of the Inclusive Business Action Network, understands the desire to "help" poor people – but notes well-intended social entrepreneurs risk ignoring what their customers really want. Instead, Jahn recommends businesses develop a holistic view of customer needs, viewing them through a realistic lens for more meaningful impact.
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