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The Advantages of Boots on the Ground: Is it Really Possible to Digitize the Last Mile in Smallholder Agriculture?
Mobile connections, big data and technologies like artificial intelligence are creating new opportunities to serve smallholder farmers with financial and other services. But since many farmers still lack reliable internet and mobile connectivity, businesses serving these customers must still leverage both physical and digital tools, says Hamilton McNutt at Strategic Impact Advisors. He explores the different ways some businesses are combining digital innovations with an on-the-ground presence to solve the challenges of last-mile access.
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- Agriculture, Technology