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Why ‘Chat Banking’ is the Future of Financial Services in Africa
WhatsApp alone reports that users send 65 billion messages per day. Yet, despite the continued growth of messaging apps and changing user behavior, very little has been done to integrate financial services into the messaging experience. Sidharth Garg, founder and CEO of Teller, recently returned from East Africa, where he researched user behavior as it relates to mobile money, mobile phone use and communication preferences. He sees a vast opportunity in integrating banking, payments and mobile money features into messaging apps. He thinks now is the time to invest in those integrating technologies, and that Africa may be the place.
- Categories
- Finance, Technology
- Tags
- digital finance, fintech
