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Nine Ways to Make Money in mHealth: The Top Value Propositions from a Study of 234 Projects in Emerging Markets
Telemedicine and mHealth initiatives often struggle in emerging markets - yet researchers seldom focus on how these ventures can better develop sustainable business models. An ambitious study of 234 mHealth projects in developing countries attempts to rectify this problem. Khanjan Mehta at Lehigh University runs down the research, highlighting the nine most common value propositions it found.
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- Health Care, Technology
