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From Local to Global: The Questions SMEs Should Answer Before Exporting
Whether it helps them survive in a competitive local economy or lets them scale beyond it, foreign market entry can be a vital step for small and medium enterprises (SMEs) in emerging markets. But it also represents a major risk for a small business – one that can easily result in failure. Daniel DeValve of the William Davidson Institute highlights three case studies that explore the challenges Philippine SME owners faced in considering a move to a new market – along with the impact their decisions had on their businesses.
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