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Why Do Low-income Women Entrepreneurs Fail? New Research Provides Some Answers
Everybody loves a business success story, so research on entrepreneurship tends to focus on the Facebooks and Ubers of the world. But in reality, new ventures are more likely to fail than to succeed, and there's a dearth of research on the reasons why – particularly when the entrepreneurs are women in emerging markets. The Failure Institute joined with Pro Mujer to study the failures of hundreds of small businesses run by low-income women in Mexico. Leticia Gasca of the Failure Institute explores the four main causes of failure these women faced.
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