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Does Digital Finance Really Address Low-Income Customers’ Needs?
Digital financial services are proliferating across the developing world, yet providers are having trouble coming up with products that meet low-income customers where they live. For instance, for a rural customer, how can a stagnant digital savings account compete with a productive egg-laying hen? Maha Khan and Annabel Schiff, representing the newly formed Mastercard Foundation Partnership for Finance in a Digital Africa, unveil new research exploring how digital financial services can meet people's needs alongside more traditional services.
- Categories
- Finance, Impact Assessment
