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Selling Without Selling Out: How to Avoid Harmful Sales Tactics in Financial Inclusion
You are probably bombarded with offers for useless products on a daily basis, with little consequence other than mild annoyance. But what if you were living at the BoP and the product being offered were at best useless, and at worst likely to undermine your economic future? That's the case for many financial services clients in emerging markets, says Barbara Magnoni of EA Consultants. She explores responsible sales tactics that providers can use to avoid doing more harm than good.
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