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The Clear Blue Water on the Other Side of the Digital Divide
Digital financial exclusion represents both a development challenge for poor customers, and a missed opportunity for providers, says MicroSave founder Graham Wright. While providers fight for a share of the most profitable and easiest-to-reach markets, they often overlook the vast commercial potential of lower-income communities – in territory that is largely not competed. Wright explores how to tap into this "fiercely loyal" market.
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- Finance, Technology
