-
Deprived or Different?: Tips for Social Entrepreneurs Working Across Cultures
Not all people value the same things. This is crucial information for social entrepreneurs working across cultures, says the author, Andrea Nelson Trice, who conducted more than 70 related interviews around the world. She offers a few tips to social entrepreneurs on how they can make sense of their customers' differing priorities and dreams, and how these might impact an enterprise’s success.
- Categories
- Agriculture, Social Enterprise
