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The High Cost of ‘Data Darkness’ in the Developing World
The developing world is data dark, writes Tara Thiagarajan of Madura Microfinance; gathering even the most elementary data is a monumental task, requiring feet on the ground, paid employees and auditing systems. Without it, however, products don’t have good market fit, customers don’t get what they really need and the cost of customer acquisition and delivery is higher.
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