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Airtime to the Rescue: Why India Should Mobilize Telcos for Disaster Relief
Last April, when a 7.8 magnitude earthquake shook Nepal, telcos offered free mobile airtime for 48 hours to their customers based in India, so they could connect with their family members and friends in Nepal. This example illustrates the potential of utilizing the payments infrastructure to respond to natural disasters. I believe this potential could be more fully realized by channeling relief and rehabilitation funds to disaster victims using airtime as currency – and India is the ideal proving ground for the concept.
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