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NexThought Monday: The benefits of cross-selling financial products
Formal financial institutions often struggle to justify the business case for serving poor clients. Acquisition costs are high and low balance savings are not sustainable. At the same time, providers recognize that only providing credit to clients may be profitable, but may not develop client trust and longer-term engagement. As a result, cross-selling in recent years has become a popular strategy for financial service providers, including those trying to reach lower-income clients. How can we make it work for everyone?
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