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Exploring the Base of the Pyramid in Latin America: A new IDB report and conference will discuss this vibrant, evolving market
Latin America’s BoP now encompasses 406 million people and represents a market of $760 billion. The Inter-American Development Bank (IDB) will explore this market in a new report, to be released at the BASE III Forum, June 29-July 1 in Mexico City. In this Q&A, Luiz Ros, Manager of Opportunities for the Majority at the IDB, provides a sneak peak at the report and the forum.
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