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Weekly Roundup – The BoP Beer Business
SABMiller wants to sell more beer to Africans, wants to source much more agricultural inputs from African farmers, and wants to generate much, much more revenue in Africa. The company forecasts it will grow revenue by 10 percent over the next three to five years in Africa. To achieve that goal it will use differentiated pricing to attract low-income customers across Africa.
- Categories
- Agriculture
