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Distinguishing Between Demand and Need at the BoP: Part 3 in a series of BoP fundamentals, cases, and debates
A key mistake made by companies entering BoP markets is assuming that social needs will quickly manifest themselves as market demand. As part of a long-term series of posts on BoP fundamentals, Tamar Koosed with MANAUS Consulting, explores three examples of how companies have had to change course in search of demand and profitable business models.
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- Health Care
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Much More than Disruption: Video Q&As with the CEOs of DataWind, NOTS Impact Enterprises from BCTA’s Forum 2014
"Disruption" is a favorite word of technology entrepreneurs, particularly those who reside in Silicon Valley. But at this fall’s Business Call to Action Forum 2014, we interviewed more than a few company leaders who not only want to disrupt industry sectors, but in some cases, even countrywide economic models - especially those that contribute to cycles of poverty.
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