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If (When) At First You Don’t Succeed …: Multinationals are refining marketing strategies to reach the BoP
Proctor & Gamble’s PUR water filter famously tanked, failing to yield a competitive return. Eventually the business model disintegrated into a purely philanthropic effort. Other multinationals are learning the lessons from PUR and adapting.
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- Uncategorized
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Band-Aids Won’t Fix Ebola: Long-term solutions in resource-poor settings will require innovative technologies and strategies
Ebola can be contained and its mortality rate reduced in functional health systems that provide a basic standard of care, even in emergency conditions. Poor countries currently lack these systems, but they can be developed through innovative technologies and strategies.
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- Health Care
