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Customers as Partners: Medical device startup believes inclusive design process builds in loyalty, gives it a competitive advantage
Sisu Global Health, a for-profit medical technology company, is seeking to take advantage of growth trends in Africa by offering devices specifically tailored toward hospitals and clinics there. The company brings in customers as partners of the designs – even at the sacrifice of some short-term profit.
- Categories
- Environment, Health Care
- Tags
- product design
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NexThought Monday – Solving the Energy Access Problem: In-house distribution + in-house product design
Patrick Walsh founded Greenlight Planet to offer rural, low-income families a clean, affordable, and safe alternative to traditional kerosene lamps. But he and his team quickly discovered that producing a great product got them only halfway home. Walsh says bringing Greenlight’s distribution chain in house, along with its product design, has made all the difference for the for-profit firm.
- Categories
- Energy
- Tags
- distribution, solar, supply chains
