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Weekly Roundup – 5/24/14: ColaLife founders show the power of listening and adapting
Why did Simon Berry and his ColaLife team decide against including medicine in crates of Coke delivered to the most remote and medically underserved regions in the world, despite dreaming about doing just that for 20 years? Because they learned “it was the space in the market that was important, not the space in the crates,” Berry said.
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