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The Right Way to Talk About Money: Ignacio Mas discusses the impact words can have on financial behaviors at the BoP
Words can have a major impact on the way people think and feel about their money, says Ignacio Mas. In this Q&A with Mercy Corps’ Kyla Yeoman, he discusses how financial service providers should take customers’ psychological needs into account when designing products - and how the words used to describe these products can affect the way they’re used.
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How Business Can Lift People Out Of Poverty: 4 insights from the world’s best social entrepreneurs
How do you profitably sell to a customer who earns less than $2 per day?
It is probably the most daunting business question in the world — as well as the most important, because that’s the earning power of nearly one third of humanity. The challenge is immense. And yet a new kind of entrepreneur is springing up who sees things differently, for whom business is the best way to fight poverty.- Categories
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